IPA: /ˈʌp.striːm/
KK: /ˈʌpˌstrim/
Referring to a position or direction that is closer to the source or origin of something, especially in relation to production or manufacturing processes.
The company focuses on upstream activities to enhance its production efficiency.
In the direction towards the source of a river or stream.
The kayakers struggled to paddle upstream against the strong current.
Upstream is formed from "up" (meaning higher or in a direction towards a higher place) and "stream" (from Old English "stream", meaning a flow of water). The word "upstream" refers to the direction against the flow of a stream or river, towards its source.
Think of moving 'higher' ('up') against the 'flow of water' ('stream') — that's what upstream means.