upfront
Intermediate (B1)
IPA: /ˈʌpfrʌnt/
KK: /ʌpˈfrʌnt/
adjective
Definition
Being honest and direct in communication, without hiding anything.
Example
She was upfront about her expectations for the project.
Conversation
I really appreciate how you’re always so upfront about your opinions.
Thanks! I think it's important to be honest with each other.
Yeah, it makes our conversations feel more genuine.
Exactly! I value that kind of clarity in our friendship.
Synonyms & Antonyms
Synonyms
honest
frank
direct
Antonyms
deceitful
cagey
indirect
adverb
Definition
In a way that is honest and direct, without hiding anything.
Example
She was upfront about her expectations for the project.
Conversation
I appreciate how you were so upfront about your feelings.
Of course! I think honesty is really important in friendships.
Yeah, it makes things so much easier when you communicate upfront.
noun
Definition
A gathering where television network executives present their upcoming shows to advertisers and the media, marking the beginning of the advertising sales period for a new season.
Example
The network held an upfront to showcase its new series and attract advertisers.
Conversation
Did you hear about the network's upfront next week?
Yeah, I read that they are planning some big announcements.
I wonder what shows they’ll promote during the upfront.
verb
Definition
To bring something to the front or to make it clear and visible for others to see or consider.
Example
The manager decided to upfront the new policy changes during the meeting.
Tense Forms
Past: upfronted
Past Participle: upfronted
Conversation
I think we should upfront our concerns about the project during the meeting.
That's a good idea! It’s important to address issues early.
Yeah, if we bring them upfront, it might save us time later.
Root Explanation
Upfront → It is formed from "up" (meaning in a higher position or direction) and "front" (from Old French *front*, meaning the foremost part or face). The word "upfront" means being direct or honest, often in a position of openness or clarity.
Memory Tip
Think of being in a higher position ('up') and facing someone directly ('front') — this helps you remember that 'upfront' means being direct and honest.
Visually Confused Words
front
outfront