Definition

This word describes something that cannot be sold or is not suitable for sale in the market.

Example

The product was deemed unmarketable due to its high cost and low demand.

Conversation

I just found out that my new product idea is totally unmarketable.

Oh no, that's disappointing! What happened?

Apparently, there's no demand for it in the market right now.

That’s tough, but maybe you can brainstorm some alternatives.

Synonyms & Antonyms

Root Explanation

Unmarketable → It is formed from "un-" (meaning not) and "marketable" (from Middle English *marketable*, meaning able to be sold). The word "unmarketable" means not able to be sold or not suitable for sale.

Memory Tip

Think of 'not' ('un-') being added to 'able to be sold' ('marketable') — that's why unmarketable means something that cannot be sold.

Visually Confused Words