Definition

To sell something for a lower price than it is worth or lower than what others are selling it for.

Example

The store decided to undersell its competitors to attract more customers.

Tense Forms

Conversation

Have you noticed how some shops undersell their products?

Yeah, it’s crazy how low the prices can go.

I wonder if they do that to attract more customers.

Probably! It definitely makes me check them out first.

Synonyms & Antonyms

Root Explanation

Undersell → It is formed from "under-" (meaning below or beneath) and "sell" (from Old English "sellan", meaning to give or to sell). The word "undersell" means to sell something at a lower price than another seller, thus placing it below in terms of price.

Memory Tip

Think of selling something for a price that is 'below' ('under-') what others are asking — that's why undersell means to sell for less.

Visually Confused Words