Definition

To set a price that is lower than what is considered fair or typical for a product or service.

Example

The company decided to underprice their new product to attract more customers.

Tense Forms

Conversation

Did you hear about that new store that just opened up?

Yeah, I heard they underprice everything compared to the others.

That seems like a smart strategy to attract customers.

For sure! But I'm curious how long they can keep it up.

Synonyms & Antonyms

Root Explanation

Underprice → It is formed from "under-" (meaning below or beneath) and "price" (from Old French *pris*, meaning value or cost). The word "underprice" means to set a price that is below the normal or expected value.

Memory Tip

Think of setting a value that is 'below' ('under-') the usual cost ('price') — that's why underprice means to price something lower than expected.

Visually Confused Words