IPA: /ʌnˈbʌndlɪŋ/
KK: /ʌnˈbʌndlɪŋ/
The process of separating a product or service into individual parts and pricing them separately instead of as a whole.
The unbundling of services allowed customers to choose only what they needed.
Unbundling → It is formed from "un-" (meaning not or reverse) and "bundle" (from Old English *bundel*, meaning a collection or package). The word "unbundling" means the process of taking apart or separating items that were previously bundled together.
Think of 'un-' meaning to reverse or take apart, and 'bundle' referring to a collection. This helps you remember that unbundling means separating items that were once grouped together.