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trademark

Intermediate (B1)

IPA: /ˈtreɪdˌmɑrk/

KK: /ˈtrɛɪdˌmɑrk/

noun
Definition

A name, symbol, or sign that is legally registered to identify and protect a product or service from being used by others.


Example

The company registered its logo as a trademark to prevent others from using it.


Conversation
Sloth A
Did you see that new logo they released?
Sloth B
Yeah, it’s really catchy and definitely a strong trademark.
Sloth A
I wonder if they registered it legally yet.
Sloth B
I hope they did, because it could really help their brand stand out.

Synonyms & Antonyms
Synonyms
brand
logo
mark
Antonyms
generic
common
unbranded
transitive verb
Definition

To officially label a product or service with a unique symbol or name that identifies it as belonging to a specific company or individual.


Example

The company decided to trademark their new logo to protect their brand identity.


Tense Forms

Past: trademarked

Past Participle: trademarked


Conversation
Sloth A
Have you ever thought about how companies trademark their logos?
Sloth B
Yeah, it's interesting how that protects their brand identity.
Sloth A
Exactly! I read that it helps them stand out in the market.
Root Explanation

Trademark → It is formed from "trade" (from Old English *træd*, meaning a path or way of doing business) and "mark" (from Old English *mearc*, meaning a sign or symbol). A trademark is a sign or symbol that represents a specific way of doing business or a brand.

Memory Tip

Think of a 'path' or 'way of doing business' ('trade') that is identified by a specific 'sign' or 'symbol' ('mark'). This helps you remember that a trademark is a unique sign representing a business.

Visually Confused Words
tidemark
remark
demark
Is this page helpful?
Sloth B
Right, and it also prevents others from using their designs.

Synonyms & Antonyms
Synonyms
brand
label
register
Antonyms
unmark
remove
disclaim