Definition

The practice of selling products or services over the phone to potential customers.

Example

Many companies use telemarketing to reach new clients and promote their products.

Conversation

Have you ever thought about the impact of telemarketing on businesses?

Yeah, I think it can be really effective if done right.

I wonder if people actually enjoy those telemarketing calls.

Some might, but I usually find them pretty annoying.

Synonyms & Antonyms

Root Explanation

Telemarketing → It is formed from "tele-" (from Greek "tēle", meaning far or at a distance) and "marketing" (from Old French "marché", meaning to trade or market). The word refers to marketing or selling products or services over a distance, typically using the telephone.

Memory Tip

Think of 'far' ('tele-') when you remember that telemarketing involves reaching out to customers from a distance to sell products.

Visually Confused Words