Definition

A short and catchy phrase used in advertising or branding to represent a product, company, or idea.

Example

The company's tagline is memorable and perfectly captures its mission.

Conversation

Have you thought about a good tagline for your new blog?

Not really, I'm struggling to come up with something catchy.

Maybe you could use a tagline that reflects your personality.

That's a great idea! I should brainstorm some phrases that feel more like me.

Synonyms & Antonyms

Root Explanation

Tagline → The word is formed from "tag" (from Old Norse *taggr*, meaning a string or a label) and "line" (from Old English *līn*, meaning a line or string). A tagline is essentially a line or phrase that labels or summarizes something, often used in advertising.

Memory Tip

Think of a 'label' ('tag') that summarizes a message in a 'line' — that's what a tagline does.

Visually Confused Words