Definition

A term used to describe something that is lower than the standard or typical level in a specific market context.

Example

The company offered submarket prices to attract more customers.

Conversation

Have you noticed how the prices in our area are really submarket?

Yeah, it's surprising how low they are compared to other places.

I wonder if it has to do with the new stores opening up.

That makes sense; they might be trying to attract more customers.

Synonyms & Antonyms

Definition

A specific part of a larger market that focuses on a particular group of customers or products.

Example

The company decided to target a submarket of eco-friendly products to attract environmentally conscious consumers.

Conversation

I heard there's a new submarket opening up downtown.

Really? What kind of products are they going to sell?

I think it's focused on organic and local goods.

Root Explanation

Submarket → It is formed from "sub-" (meaning under or below) and "market" (from Old English "mearc", meaning a place for buying and selling). The word "submarket" refers to a market that exists under or within a larger market, often targeting a specific segment of consumers.

Memory Tip

Think of a market that exists 'under' a larger one — 'sub-' means under, and 'market' refers to a place for buying and selling.

Visually Confused Words