Definition

Referring to something that exists or operates below the level of conscious awareness, often used in the context of stimuli that can influence thoughts or behaviors without being consciously perceived.

Example

The advertisement used subliminal messages to try to influence the viewers' choices without them realizing it.

Conversation

Did you know that some advertisements use subliminal messages to influence us?

Really? I had no idea they could do that.

Yeah, it's kind of creepy to think about how it works.

Totally! It makes you wonder what else we might be missing.

Synonyms & Antonyms

Root Explanation

Subliminal → It is formed from "sub-" (meaning under) and "limen" (meaning threshold). The word "subliminal" refers to stimuli that are below the threshold of conscious perception, or in other words, things that are perceived subconsciously.

Memory Tip

Think of something that is 'under' ('sub-') the 'threshold' ('limen') of your awareness — that's what subliminal means.

Visually Confused Words