Definition

A person, often a model or celebrity, who promotes a product or brand by appearing in advertisements and public events.

Example

The company hired a famous actress as their new spokesmodel to attract more customers.

Conversation

Have you heard about the new spokesmodel for that skincare brand?

Yeah, I saw her on TV last night; she's so charismatic!

I wonder if she actually uses their products or just promotes them as a spokesmodel.

Good point! It's hard to tell sometimes with these celebrity endorsements.

Synonyms & Antonyms

Root Explanation

Spokesmodel → It is formed from "spokes" (from Old English *spoca*, meaning a person who speaks) and "model" (from Latin *modulus*, meaning a standard or example). A spokesmodel is a person who speaks on behalf of a brand or product, serving as a representative or example.

Memory Tip

Think of a 'spokesperson' who 'speaks' for a brand, and a 'model' who represents it — a spokesmodel is someone who speaks on behalf of a product.

Visually Confused Words