Definition

The act of dividing something into smaller parts or sections.

Example

Market segmentation helps businesses target specific groups of customers more effectively.

Conversation

Have you heard about the concept of segmentation in marketing?

Yeah, it’s all about dividing the audience into smaller groups, right?

Exactly! It helps to target different needs more effectively.

I think it’s really smart, especially for reaching specific customers.

Synonyms & Antonyms

Root Explanation

Segmentation → It is formed from "segment" (from Latin "segmentum", meaning a piece or section) and "-ation" (meaning the action or process of). The word "segmentation" refers to the process of dividing something into parts or sections.

Memory Tip

Think of dividing something into 'pieces' ('segment') and the 'action' of doing that ('-ation'). This helps you remember that segmentation means the process of dividing into sections.

Visually Confused Words