Definition

A type of printing process that uses engraved cylinders to transfer images and text onto paper or other materials, often used for high-speed printing of magazines and newspapers.

Example

The magazine featured a stunning rotogravure section filled with colorful photographs.

Conversation

Have you ever seen a rotogravure section in a magazine?

Yeah, I love how the images look so vibrant and clear.

I find it fascinating how that printing process works.

Definitely! It’s interesting to learn about the technology behind it.

Synonyms & Antonyms

Root Explanation

Rotogravure is formed from "roto-" (from Latin "rota", meaning wheel) and "gravure" (from French "gravure", meaning engraving). The term refers to a printing process that uses a rotary printing press and engraved plates to produce images and text.

Memory Tip

Think of 'wheel' ('roto-') and 'engraving' ('gravure') to remember that rotogravure is a printing method that uses engraved plates on a rotating press.

Visually Confused Words