Definition

The process of introducing a new product or service to the public, often involving a planned launch or rollout strategy.

Example

The company announced the rollout of its new smartphone next month.

Conversation

Did you hear about the new product rollout next week?

Yeah, I read about it online!

I wonder how successful the rollout will be.

Me too! I hope it gets a good response from everyone.

Synonyms & Antonyms

Root Explanation

Rollout → It is formed from "roll" (from Old English "rollian", meaning to turn over or rotate) and "out" (meaning to extend or move outward). The word "rollout" refers to the act of rolling something out or introducing it in a gradual manner.

Memory Tip

Think of something that is 'turning over' ('roll') and then 'extending outward' ('out') — that's how rollout means to introduce or launch something gradually.

Visually Confused Words