IPA: /riˈoʊlədʒi/
KK: /riˈoʊlədʒi/
The study of how materials deform and flow under stress.
Rheology is important in understanding how different substances behave when they are mixed or processed.
Rheology → It is formed from "rheo-" (from Greek "rheo", meaning to flow) and "-logy" (from Greek "logia", meaning study of). The word "rheology" refers to the study of the flow of matter, particularly in a non-Newtonian fluid context.
Think of 'rheo' meaning 'to flow' and '-logy' meaning 'study' — so rheology is the study of how things flow.