Definition

To change the focus or aim of something, often in marketing or advertising, to reach a different audience or group.

Example

The company decided to retarget their ads to attract a younger demographic.

Tense Forms

Conversation

Have you thought about how we need to retarget our ads for better results?

Yeah, I noticed our current strategy isn’t working well.

Exactly! I think we should focus on a younger audience and retarget accordingly.

That sounds like a smart move; let's start brainstorming ideas.

Synonyms & Antonyms

Root Explanation

Retarget → It is formed from "re-" (meaning again) and "target" (from Old French *terget*, meaning a mark or goal). The word "retarget" means to set a new goal or mark again.

Memory Tip

Think of setting a new 'goal' ('target') again ('re-') — that's what retarget means.

Visually Confused Words