Definition

A person or business that sells goods directly to consumers, usually in small quantities.

Example

The retailer offered a wide variety of products to choose from.

Conversation

Have you seen that new retailer that opened downtown?

Yeah, I went there last weekend; they have some great deals!

I heard their prices are better than the old retailer nearby.

Definitely! I think they are going to be really popular.

Synonyms & Antonyms

Root Explanation

Retailer → It is formed from "re-" (meaning again) and "taliare" (from Latin, meaning to cut). The word refers to someone who cuts or divides goods into smaller portions for sale again to consumers.

Memory Tip

Think of someone who 'cuts' ('taliare') goods into smaller pieces to sell them 'again' ('re-') — that's what a retailer does.

Visually Confused Words