relaunch
Intermediate (B1)
IPA: /rɪˈlɔːnʧ/
KK: /riˈlɔːnʧ/
noun
Definition
A second or new launch of a product, service, or campaign after the initial one.
Example
The company decided to do a relaunch of their popular smartphone to attract more customers.
Conversation
Did you hear about the company's relaunch next month?
Yeah, I heard they are making some big changes.
I think it's a great idea to do a relaunch after all the feedback they received.
Absolutely! It should attract a lot more customers.
Synonyms & Antonyms
Synonyms
reintroduction
resumption
revival
Antonyms
cancellation
discontinuation
halt
verb
Definition
To start or introduce something again after it has been stopped or changed.
Example
The company decided to relaunch the product after making improvements based on customer feedback.
Tense Forms
Past: relaunched
Past Participle: relaunched
Conversation
I heard they're planning to relaunch that old coffee shop downtown.
Really? I thought it was closed for good.
Yeah, they want to give it a fresh start with new ideas.
Root Explanation
Relaunch → It is formed from "re-" (meaning again) and "launch" (from Old French *lancer*, meaning to throw or hurl). The word "relaunch" means to launch something again or to start it anew.
Memory Tip
Think of doing something 'again' ('re-') after you have 'thrown' or 'started' it ('launch'). This helps you remember that relaunch means to start something anew.
Visually Confused Words
prelaunch
launch
rebunch
prelaunching
craunch