IPA: /ˌriːɪnˈvɛnʃən/
KK: /ˌriːɪnˈvɛnʃən/
The process of creating something new or different from something that already exists, often to improve it or make it more relevant.
The company's reinvention helped it stay competitive in the market.
Reinvention is formed from "re-" (meaning again) and "invenire" (meaning to find or discover) and the suffix "-tion" (indicating the action or process). The word describes the process of finding or discovering something again, often in a new or different way.
Think of 'finding' something 'again' — 're-' means again, and 'invenire' means to find. This helps you remember that reinvention is about discovering something anew.