IPA: //ˌriːɪnˈfɔːsər//
KK: /riˈɪnˌfɔr sər/
A person or thing that strengthens or supports a behavior or response, often used in psychology to refer to rewards or stimuli that encourage certain actions.
The teacher used praise as a reinforcer to encourage her students to participate more in class.
Reinforcer → It is formed from "re-" (meaning again) and "infor" (from Latin "informare", meaning to shape or form) and "-cer" (a suffix used to denote a person or thing that performs an action). The word "reinforcer" refers to something that shapes or strengthens a behavior again, typically in a learning context.
Think of something that helps to 'shape' ('informare') a behavior 'again' ('re-') — that's why a reinforcer is something that strengthens or encourages a behavior.