Definition

The process of changing the image, name, or appearance of a product or company to make it more appealing or relevant.

Example

The company is undergoing a rebranding to attract a younger audience.

Conversation

Have you heard about the company's rebranding efforts?

Yeah, I saw the new logo and colors, they look great!

I think the rebranding will really attract more customers.

Definitely! It's exciting to see how they evolve.

Synonyms & Antonyms

Definition

To change the corporate image or identity of a company or product, often by creating a new name, symbol, or design.

Example

The company is focusing on rebranding to attract a younger audience.

Tense Forms

Conversation

Have you heard about the company rebranding their image?

Yeah, I saw the new logo — it's pretty cool!

I think rebranding can really change how people see a business.

Root Explanation

Rebranding is formed from "re-" (meaning again) and "brand" (from Old English "brand", meaning a mark or a burning). The word refers to the act of creating a new image or identity for a product or company, essentially marking it again with a new identity.

Memory Tip

Think of 're-' meaning again, and 'brand' as a mark or identity. This helps you remember that rebranding is about creating a new identity or mark for something.

Visually Confused Words