Definition

A change made to the name, logo, or overall image of a product or company to create a new identity.

Example

The company decided to undergo a rebrand to attract a younger audience.

Conversation

Have you heard about the company's big rebrand this year?

Yeah, I saw the new logo and colors; it's a huge change!

I wonder if the rebrand will attract more customers.

I hope so! It seems like a fresh start for them.

Synonyms & Antonyms

Definition

To change the name, logo, or overall image of a product or company to make it look different or more appealing.

Example

The company decided to rebrand itself to attract a younger audience.

Tense Forms

Conversation

I heard they are planning to rebrand the coffee shop downtown.

Really? I wonder what changes they’ll make to the logo.

Yeah, I hope they keep the same vibe but just freshen it up a bit.

Root Explanation

Rebrand → It is formed from "re-" (meaning again) and "brand" (from Old English "brand", meaning a mark or a burning). The word "rebrand" means to create a new brand or identity again, often to refresh or change the perception of a product or company.

Memory Tip

Think of creating a new 'mark' or identity ('brand') 'again' ('re-') — that's why rebrand means to refresh or change a brand.

Visually Confused Words