IPA: /ˈkwɒlɪˌteɪtɪv/
KK: /kwɑːlɪˌteɪtɪv/
This word describes something that is related to the quality or characteristics of something rather than its quantity.
The research focused on qualitative aspects of the participants' experiences.
Qualitative → It is formed from "qualis" (meaning of what kind) and the suffix "-ative" (indicating a tendency or relating to). The word "qualitative" refers to characteristics or qualities of something, focusing on the kind or nature of that thing rather than its quantity.
Think of 'qualis' meaning 'of what kind' to remember that 'qualitative' relates to the qualities or characteristics of something.