Definition

Exaggerated or excessive praise, often used to promote something or someone.

Example

The advertisement was filled with puffery, making the product seem much better than it actually was.

Conversation

Did you see that advertisement for the new restaurant downtown?

Yeah, it seemed like a lot of puffery to me.

Right? They described everything as the best in the city.

Exactly, sometimes it's hard to tell what's real and what's just hype.

Synonyms & Antonyms

Root Explanation

Puffery → The word originates from the verb 'puff' (from Middle English 'puffen', meaning to blow or swell) combined with the suffix '-ery' (meaning a state or condition). Puffery refers to the act of exaggerating or promoting something in a way that makes it seem more impressive than it is.

Memory Tip

Think of 'puffing' something up to make it seem bigger or better, and remember that 'puffery' is about exaggerating claims.

Visually Confused Words