Definition

Relating to something that is designed to make it seem better or more important than it really is, often through exaggeration or flattery.

Example

The puff piece in the magazine made the celebrity seem more glamorous than she actually is.

Conversation

Did you see that puff piece about the new restaurant in town?

Yeah, it sounded amazing, but I wonder if it’s really that good.

I think those articles can be a bit too puff sometimes, don’t you?

Definitely! They often hype things up more than they deserve.

Synonyms & Antonyms

Definition

To blow out air in short bursts or to breathe heavily and quickly, often due to exertion.

Example

After running up the hill, I was puffing and needed to catch my breath.

Tense Forms

Conversation

I saw you puffing during your run yesterday!

Yeah, I was really out of breath.

You should pace yourself a bit more to avoid that puffing sound.

Definition

A quick release of air, smoke, or vapor, often in a small amount.

Example

She took a puff from her inhaler before running.

Conversation

Did you see that cute little puff of smoke coming from the chimney?

Yeah, it looked like something cozy was happening inside.

I wonder if they're making a pie or something with that puff.

Definition

To blow out air or smoke in small bursts, or to fill something with air to make it larger.

Example

She decided to puff up the balloons for the party.

Tense Forms

Conversation

Did you see how they puff up their new product in the ad?

Yeah, it was pretty over the top, wasn't it?

Totally! I wonder if it will actually live up to all that puff they created.

Root Explanation

The word 'puff' originates from Middle English 'puffen', which is of imitative origin, meaning to blow or emit air in short bursts. It describes the action of blowing out air or smoke in a light, soft manner.

Memory Tip

Imagine the sound of a gentle breath or a soft blow — that's what 'puff' means, to emit air lightly.

Visually Confused Words