Definition

The study of people's attitudes, values, lifestyles, and opinions, often used in marketing to understand consumer behavior.

Example

Marketers often use psychographics to tailor their advertising strategies to specific audiences.

Conversation

Have you ever heard about psychographics in marketing?

Yeah, it's all about understanding people's values and lifestyles, right?

Exactly! It helps businesses connect with their customers on a deeper level.

That makes sense. It's fascinating how data can reveal so much about us.

Synonyms & Antonyms

Root Explanation

Psychographics is formed from "psyche" (from Greek "ψυχή", meaning soul or mind) and "graphia" (from Greek "γραφή", meaning writing or description). The term refers to the study of people's attitudes, values, and lifestyles, essentially describing the mind and behavior of individuals.

Memory Tip

Think of 'psyche' as relating to the mind and 'graphia' as describing or writing about it — psychographics is all about understanding and describing people's thoughts and behaviors.

Visually Confused Words