Definition

Relating to the psychological characteristics of individuals, such as their values, interests, and lifestyles, rather than just their demographic information.

Example

Marketers often use psychographic data to better understand their target audience's preferences.

Conversation

Have you ever thought about how psychographic factors affect our choices?

Definitely! It's interesting to think about what drives people beyond just age or income.

Right? Understanding psychographic traits can really help in marketing strategies.

Exactly! It makes a big difference in how businesses connect with their audience.

Synonyms & Antonyms

Root Explanation

Psychographic → It is formed from "psyche" (from Greek "ψυχή", meaning soul or mind) and "graphic" (from Greek "γραφικός", meaning writing or description). The word "psychographic" refers to the description of individuals based on their psychological attributes, such as personality, values, and interests.

Memory Tip

Think of 'psyche' as relating to the mind and 'graphic' as describing something — so psychographic means describing the mind or psychological traits.

Visually Confused Words