IPA: /sɪˈfɒlədʒi/
KK: /sifˈäləjē/
The study of political elections and the analysis of voting trends and behaviors.
Psephology helps us understand how different factors influence election outcomes.
Psephology is formed from "psephos" (ψήφος) (meaning pebble or vote in Greek) and "-logy" (from Greek "logia", meaning study or discourse). The word refers to the study of elections and voting behavior, literally meaning the study of votes.
Think of 'psephos' as the Greek word for 'vote' — this helps you remember that psephology is all about studying votes and elections.