IPA: /ˌprɒs.ə.lɪ.taɪˈzeɪ.ʃən/
KK: /prɑːˌsɛlɪtaɪˈzeɪʃən/
The act of trying to persuade someone to change their beliefs, especially in religion or politics.
The proselytization of new members is a key part of the organization's mission.
Proselytization → It is formed from "proselytos" (Greek, meaning a newcomer or stranger) and the suffix "-ization" (meaning the process of making or becoming). The word refers to the process of converting someone to a different religion or belief, essentially making them a newcomer to that faith.
Think of someone who is a 'newcomer' ('proselytos') being 'made' into a follower of a new belief system through the process of 'proselytization'.