IPA: /ˈpraɪsər/
KK: /ˈpraɪsər/
A person or thing that determines the price of something.
The pricer set the cost of the new product after careful analysis.
Pricer → The word is formed from "price" (from Old French *priz*, meaning value or worth) and "-er" (meaning a person who). A pricer is a person who determines or sets the price of something.
Think of someone who determines the 'value' ('price') of an item — that's what a pricer does.