IPA: //prɪˈtɛns//
KK: /ˈprɪtɛns/
A way of behaving that is not genuine, often used to deceive others or to create a false impression.
His smile was just a pretense to hide his true feelings.
Pretense → It is formed from "pre-" (meaning before) and "tendere" (meaning to stretch or extend). The word refers to the act of stretching the truth or extending a false appearance before others.
Think of 'stretching' the truth ('tendere') before others ('pre-') — that's why pretense means a false appearance.