Definition

Relating to activities or strategies that occur before a product or service is marketed to the public.

Example

The company conducted extensive premarketing research to understand customer needs.

Conversation

Have you heard about the new product they're launching next month?

Yeah, I read that they’re doing a lot of premarketing to build excitement.

That makes sense; getting people interested ahead of time is smart.

Absolutely, it can really help with the sales when it finally drops.

Synonyms & Antonyms

Root Explanation

Premarketing → It is formed from "pre-" (meaning before) and "marketing" (from the verb "market" which comes from Old French *marchier*, meaning to trade or sell). The word "premarketing" refers to activities that occur before the actual marketing process begins.

Memory Tip

Think of 'pre-' meaning before, and 'marketing' as the process of selling or trading. This helps you remember that 'premarketing' involves activities that happen before the main marketing efforts.

Visually Confused Words