IPA: /pəˈtɛnʃəli/
KK: /pəˈtɛnʃəli/
In a way that indicates something may happen or be true, but is not certain.
The new policy could potentially improve the economy.
Potentially → It is formed from "potent" (from Latin "potens", meaning powerful or capable) and "-ially" (a suffix used to form adverbs meaning in a manner relating to). The word "potentially" means in a manner relating to being capable or having the power to develop into something.
Think of 'potent' meaning powerful, and remember that 'potentially' refers to something that has the power to happen or develop.