Definition

The process of making something suitable for a particular individual by customizing it to their preferences or needs.

Example

The website uses personalization to recommend products based on your browsing history.

Conversation

Have you heard about the new app that offers personalization features?

Yeah, I read about it! It sounds pretty cool.

I think personalization can really enhance user experience.

Absolutely! It makes everything feel more tailored to you.

Synonyms & Antonyms

Root Explanation

Personalization → It is formed from "persona" (from Latin, meaning person or character) and "-ization" (a suffix used to form nouns indicating a process or action). The word "personalization" refers to the process of making something personal or tailored to an individual.

Memory Tip

Think of 'persona' as representing a person, and remember that 'personalization' means the process of making something specific to that person.

Visually Confused Words