Definition

To support or sponsor someone or something, to go to a place as a customer regularly, or to treat someone in a way that shows you think they are less important or knowledgeable.

Example

She decided to patronize the local bookstore instead of buying online.

Tense Forms

Conversation

I really don't like how some people patronize others just because they think they're better.

Yeah, it can be really frustrating to see that happen.

Exactly! We should support each other instead of trying to patronize one another.

I agree. Everyone deserves respect, no matter what.

Synonyms & Antonyms

Root Explanation

Patronize → It is formed from "patronus" (meaning protector or sponsor) and the suffix "-ize" (meaning to make or to act). The word originally referred to the act of acting as a protector or sponsor, but has evolved to mean treating someone with an apparent kindness that betrays a feeling of superiority.

Memory Tip

Think of a 'patron' as someone who supports or protects, and when you 'patronize' someone, it means you are acting in a way that suggests you are superior while pretending to be kind.

Visually Confused Words