Definition

The support or influence given by a person or group to a business, organization, or individual, often in the form of financial assistance or regular customers.

Example

The art gallery relies on the patronage of local businesses to fund its exhibitions.

Conversation

I really appreciate the patronage at our local coffee shop.

Yeah, it's great to see so many regulars supporting them.

It definitely makes the atmosphere more welcoming.

Absolutely! It feels like a community when everyone shows up.

Synonyms & Antonyms

Root Explanation

Patronage → It is formed from "patron" (from Latin "patronus", meaning protector or sponsor) and "-age" (a suffix indicating a state or condition). The word "patronage" refers to the state of being a protector or sponsor, often in a financial or supportive context.

Memory Tip

Think of a 'protector' ('patron') providing support or sponsorship, and the '-age' indicating a state of that support. This helps you remember that 'patronage' means the support or sponsorship provided by a patron.

Visually Confused Words