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oversaturation

Intermediate (B1)

IPA: /ˌoʊvərˈsætʃəˌreɪʃən/

KK: /oʊvərˈsætʃəˌreɪʃən/

noun
Definition

The state of being filled with too much of something, often leading to a decrease in quality or effectiveness.


Example

The oversaturation of the market with similar products made it hard for any one brand to stand out.


Conversation
Sloth A
Have you heard about the oversaturation of certain markets lately?
Sloth B
Yeah, it's crazy how many similar products are out there now.
Sloth A
Right? It makes it hard to choose what’s actually good.
Sloth B
Exactly! I think it's a real challenge for consumers.

Synonyms & Antonyms
Synonyms
saturation
overload
excess
Antonyms
deficiency
scarcity
lack
Root Explanation

Oversaturation → It is formed from "over-" (meaning excessively) and "saturare" (from Latin, meaning to fill). The word "oversaturation" means the state of being excessively filled or soaked beyond capacity.

Memory Tip

Think of being filled 'excessively' ('over-') — that's why oversaturation means being too full or soaked.

Visually Confused Words
desaturation
saturation
undersaturation
supersaturation
sursaturation
nonsaturation
oestruation
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