Definition

A type of promotional material that is attached to the outside of a product to provide additional information or advertising.

Example

The company included an outsert with the product to highlight its special features.

Conversation

Have you seen the new cereal box with the outsert on it?

Yeah, I noticed that! It's such a cool way to grab attention.

I think the outsert really highlights the new flavors they have.

Definitely! It makes me want to try them all.

Synonyms & Antonyms

Root Explanation

Outsert → It is formed from "out-" (meaning outside) and "insert" (from Latin "inserere", meaning to put in). The word "outsert" refers to something that is put outside, typically a printed advertisement or information that is attached to the outside of a publication.

Memory Tip

Think of something being 'put outside' ('out-') as an 'insert' — that's why outsert means an attachment on the outside.

Visually Confused Words