IPA: /nɒnˈkriːeɪtɪv/
KK: /nɑnˈkriːeɪtɪv/
Not having the ability to create new ideas or things; lacking imagination or originality.
The project was criticized for its noncreative approach to problem-solving.
Noncreative → It is formed from "non-" (meaning not) and "creative" (from Latin "creare", meaning to create). The word "noncreative" means not having the ability to create or lacking originality.
Think of 'not' ('non-') being combined with 'create' ('creare') to remember that 'noncreative' refers to something that does not have the ability to create.