IPA: //ˌnɒn.kənˈfɔː.mɪ.zəm//
KK: /nɑnˈkɒnfərˌmɪzəm/
The act of not following established rules, traditions, or standards, often in a social or religious context.
His nonconformism led him to create a unique style that set him apart from his peers.
Nonconformism → It is formed from "non-" (meaning not) and "conformis" (from Latin "conformare", meaning to shape or form). The word describes a belief or practice that does not conform to established norms or standards.
Think of 'not' ('non-') following a different 'shape' or 'form' ('conformis') — that's why nonconformism means not following the usual standards.