Definition

Relating to or involving several different methods or platforms for communication or distribution.

Example

The company adopted a multichannel approach to reach more customers through various platforms.

Conversation

Did you hear about that new marketing strategy they’re using?

Yeah, I heard it’s a multichannel approach that really engages customers.

Sounds interesting! I wonder how effective a multichannel strategy can be.

I think it could really boost their sales if done right.

Synonyms & Antonyms

Root Explanation

Multichannel → It is formed from "multi-" (meaning many) and "channel" (from Old French *canal*, meaning a conduit or passage). The word "multichannel" refers to having many conduits or pathways for communication or distribution.

Memory Tip

Think of 'many' ('multi-') pathways or 'channels' for communication — that's what multichannel means.

Visually Confused Words