Definition

A unit used to measure the cost of advertising space, calculated based on the number of lines and the circulation of the publication.

Example

The milline rate for this magazine is quite high due to its large readership.

Conversation

I heard that the milline rate for ads has changed recently.

Really? How much is it now?

It's gone up to a point where smaller businesses might struggle to afford it.

That's tough, especially for new companies trying to get noticed.

Synonyms & Antonyms

Root Explanation

The word 'milline' originates from Old French 'milin', meaning a mill or a place where grain is ground. It refers to a location associated with milling processes.

Memory Tip

Think of a 'mill' where grain is ground — that's why 'milline' relates to a place associated with milling.

Visually Confused Words