merchandizing
Intermediate (B1)
IPA: /mɜːrˈʃənˌdaɪzɪŋ/
KK: /mɜrˈtʃənˌdaɪzɪŋ/
noun
Definition
The activity of promoting and selling products, often through displays and marketing strategies.
Example
The store's effective merchandizing attracted many customers during the holiday season.
Conversation
Have you seen the new merchandizing for that band we like?
Yeah, I checked it out online, and it's awesome!
I really want to get one of their shirts; the merchandizing is so creative.
Same here! I think it would be fun to wear at their concert.
Synonyms & Antonyms
Synonyms
marketing
retailing
promotion
Antonyms
neglect
disregard
abandon
verb
Definition
The act of promoting and selling products, often in a retail setting, to attract customers and increase sales.
Example
The store is focusing on effective merchandizing to boost its sales this holiday season.
Tense Forms
Past: merchandized
Past Participle: merchandized
Conversation
Have you seen how they are merchandizing the new album?
Yeah, I noticed they have some cool stuff out now.
I think it's great when artists pay attention to merchandizing like that.
Root Explanation
Merchandizing is derived from "merchandise" (from Old French *marchand*, meaning merchant or trader) and the suffix "-ing" (indicating the action or process of). The term refers to the action or process of selling goods, typically in a retail context.
Memory Tip
Think of a 'merchant' ('marchand') who is actively 'selling' ('-ing') goods — that's what merchandizing means.
Visually Confused Words
No commonly confused words.