Definition

The process of promoting and selling products, which includes planning how to display and advertise them to attract customers.

Example

The merchandising team created an attractive display to boost sales during the holiday season.

Conversation

Have you ever thought about how important merchandising is for a brand?

Absolutely! It's crucial for attracting customers and boosting sales.

Right? I read that effective merchandising can really enhance a store's appeal.

Totally! It’s all about creating an inviting atmosphere for shoppers.

Synonyms & Antonyms

Root Explanation

Merchandising is formed from "merchandise" (from Old French *marchand*, meaning goods or trade) and the suffix "-ing" (indicating the action or process of). The word refers to the action or process of promoting and selling goods.

Memory Tip

Think of 'merchandise' as goods or products being sold, and '-ing' indicates the action of doing that. This helps you remember that merchandising is all about the process of selling goods.

Visually Confused Words