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marketing

Intermediate (B1)

IPA: /ˈmɑːrkɪtɪŋ/

KK: /ˈmɑrkɪtɪŋ/

noun
Definition

The process of promoting and selling products or services to customers.


Example

Effective marketing strategies can help a business grow and reach more customers.


Conversation
Sloth A
Have you taken any courses on marketing?
Sloth B
Not yet, but I'm really interested in learning more about it.
Sloth A
I think understanding marketing can really help with our business ideas.
Sloth B
Absolutely! It's all about knowing how to reach the right audience.

Synonyms & Antonyms
Synonyms
advertising
promotion
merchandising
Antonyms
boycott
recession
disinterest
Root Explanation

Marketing → The word is derived from 'market' (from Old French *marquet*, meaning a place where goods are bought and sold) and the suffix '-ing' (indicating the action or process of). Thus, 'marketing' refers to the action or process of promoting and selling goods in a market.

Memory Tip

Think of 'market' as the place where goods are exchanged, and '-ing' signifies the action. This helps you remember that 'marketing' is all about the actions taken to promote and sell products in a marketplace.

Visually Confused Words
smarting
mating
martin
making
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