Definition

The ability of a product or service to attract buyers and be sold successfully.

Example

The marketability of the new smartphone is very high due to its innovative features.

Conversation

Have you thought about the marketability of your new product idea?

Yeah, I’m a bit worried it might not appeal to many people.

You should do some research; it could really help improve its marketability.

That's a great idea! I’ll definitely look into it.

Synonyms & Antonyms

Root Explanation

Marketability → It is formed from "market" (from Old French *marquet*, meaning a place where goods are bought and sold) and "-ability" (meaning the quality of being able to). The word "marketability" refers to the quality of being able to be sold or marketed effectively.

Memory Tip

Think of a 'market' as a place where goods are sold, and '-ability' means having the quality to do something. This helps you remember that marketability is about how well something can be sold.

Visually Confused Words