Definition

Something that brings in a lot of money or profit.

Example

She started a lucrative business that sells handmade jewelry.

Conversation

Have you heard about that new tech startup in town?

Yeah, I heard it could be really lucrative for investors.

I wonder what their business model is like.

If it's solid, I might consider investing a little myself.

Synonyms & Antonyms

Root Explanation

Lucrative → It is derived from 'lucrativus' (meaning profitable) from Latin 'lucrari' (meaning to gain or profit). The word 'lucrative' refers to something that produces a significant profit or financial gain.

Memory Tip

Think of 'gaining' ('lucrari') something valuable — that's why 'lucrative' means it brings in profit.

Visually Confused Words