Definition

A design or symbol that represents a company or brand, often used in advertising and marketing.

Example

The new logotype for the brand was unveiled at the conference.

Conversation

Have you seen the new logotype for that coffee shop downtown?

Yeah, I really like it! It’s so modern and catchy.

I think a good logotype really helps a business stand out.

Absolutely! It’s the first thing people notice.

Synonyms & Antonyms

Root Explanation

Logotype is formed from "logo-" (from Greek "logos", meaning word or reason) and "type" (from Greek "typos", meaning impression or mark). The word refers to a type or impression of a word, typically used in branding or design.

Memory Tip

Think of 'logos' meaning word and 'type' meaning impression — together they create a visual representation of a word, which is what a logotype is.

Visually Confused Words