Definition

A concept in rhetoric and philosophy that refers to the use of logic and reasoning as a means of persuasion or understanding. It can also refer to a principle that governs the universe or a graphic representation of information.

Example

The speaker used logos to convince the audience by presenting logical arguments and evidence.

Conversation

I was reading about how logos plays a big role in effective communication.

Really? I thought it was just about emotions and stories.

No, using logos can help convince people with logical arguments.

That makes sense! Balancing logic and emotion sounds like a solid approach.

Synonyms & Antonyms

Root Explanation

Logos is derived from the Greek word "logos" (λόγος), meaning word, reason, or principle. In ancient Greek philosophy, it referred to the rational principle that governs and develops the universe.

Memory Tip

Think of 'logos' as the 'word' or 'reason' that explains the order of the universe.

Visually Confused Words